Turn Good Events Into Irresistible Experiences
If your event feels good but you know it could be creating deeper connection,
stronger engagement, and more revenue, this intensive will help you identify what's missing.
The events people remember aren't always the ones with the biggest speakers, fanciest venues, or longest agendas.
They're the ones that make attendees feel seen, connected, supported, and excited to come back.
That's not luck.
That's intentional design.
They improve presentations.
Add more speakers.
Extend the schedule.
Create bigger workbooks.
That's why many events struggle with:
Even When They Never Say a Word.
When attendees feel disconnected, overwhelmed, ignored, or uninspired, most won't tell you what went wrong. Their behavior will.
And most hosts never know why.
The good news?
Experience gaps can be identified before they cost you the next attendee, referral, or sale.
We'll analyze your event through the lens of Anna Andrea's proprietary frameworks.
The 5 Stages
The 5 Senses
The 5 Event Languages™
Together we'll identify where your attendee experience is breaking down and where opportunities exist to improve connection, engagement, retention, and sales.
This isn't a generic critique. It's a structured audit designed to help you see your event clearly and improve it strategically.
Every recommendation is grounded in Anna Andrea's proprietary frameworks and tailored to your specific event.
We'll review what worked, what didn't, and where attendees may have dropped off or disengaged.
We'll identify the moments where your attendee journey loses momentum, connection, or clarity.
We'll map the full experience from registration to follow-up to find missed opportunities.
When possible, we'll gather honest feedback from past attendees to understand what they actually experienced.
We'll evaluate how attendees interacted with your content, community, and calls to action throughout the event.
We'll identify where sales, upsells, or next steps could have been clearer, stronger, or better timed.
You'll receive specific, actionable suggestions tailored to your event, audience, and goals.
We'll close with a focused session to prioritize what to improve first and how to implement it.
I go behind the scenes of your entire event experience. Not just what happened on event day, but everything that led up to it and what happened afterward.
Here's how we turn your event into a roadmap for a better experience and stronger results.
Once your audit is booked and your initial payment is received, you'll receive an onboarding questionnaire and a checklist of everything I need to get started.
You'll provide access to your event recordings, websites, marketing materials, email communications, schedules, and available performance data.
We'll also have an initial kickoff conversation to clarify your goals, challenges, and priorities.
This is where I roll up my sleeves and start connecting the dots.
I investigate your event from the attendee's perspective while evaluating the strategy, marketing, execution, and business results behind it.
Here's what goes under the microscope:
Virtual event replays or available in-person event footage, session content, schedule, content flow, transitions, production quality, attendee engagement, and the overall experience.
Websites, landing pages, registration process, promotional messaging, social media campaigns, advertising, and the complete marketing journey.
Email campaigns, SMS, social media chatbots (when applicable), automations, reminders, and post-event follow-up. I evaluate the number of messages sent, their timing, messaging, frequency, and how effectively they guided attendees through the event experience.
Available registration, attendance, engagement, and sales data, including where attendees dropped off, took action, or missed opportunities to convert.
I examine how everything works together to identify what's working, what's breaking down, and what needs to change.
After the investigation, I organize the findings into a comprehensive strategic audit.
You'll receive:
You'll know what's working, what needs improvement, and where the biggest opportunities are to improve your next event.
Your audit is completed within the following timelines once all required materials and access have been received:
Standard Event Audit: 7–10 business days
Extended Event Audit: 10–15 business days
The timeline depends on your event's scope and the amount of footage being reviewed.
Once your audit is ready, you'll receive a completion notification. If you selected the 50/50 payment option, your remaining balance is due at this stage, before the final deliverables and strategy session are released.
Once your audit is paid in full, you'll receive your final report, Loom video walkthroughs, and improvement roadmap.
Then we'll meet for a 75-minute private strategy session to discuss the findings, answer your questions, and identify your next steps.
You won't be left with a report full of observations and no idea what to do next.
You'll have a clear direction for making your next event better.
No vague feedback. No guessing what went wrong.
You'll receive a comprehensive analysis of your event, clear recommendations, and a prioritized plan to create a better experience with stronger results.
Comprehensive Written Audit
A detailed report of what's working, what's not, and where your event is losing opportunities.
Screenshare Video Walkthroughs
Recorded visual explanations showing you the findings and recommendations.
Experience & Engagement Recommendations
Strategic improvements using the 5 Senses and 5 Event Languages.
Marketing & Conversion Recommendations
Identify opportunities to improve your messaging, promotion, communications, and sales.
Prioritized Improvement Roadmap
A clear action plan showing you what to fix first and what to improve next.
75-Minute Private Strategy Session
A one-on-one session to discuss your findings, answer questions, and determine your next steps.
You've already hosted an event
Your event feels good but not exceptional
You want stronger engagement
You want more repeat attendees
You want better referrals
You want higher conversions
You've never hosted an event
You're trying to decide what type of event to create
You only need technical support
You're looking for someone to produce your next event (audit is included in the end-to-end Done For You services)
Unfiltered Client Proof
Messages clients sent after experiencing the strategy, production, creativity, and support behind their events.
In Their Own Words
I've been hosting out of this world, life-changing, amazing in-person events for years and in 2020 I started doing them online, for obvious reasons. All my experience and confidence went out the window when I started my online events so I reached out to Anna Andrea for help and support. I had heard really wonderful reviews about her and her work. I wasn't disappointed with my decisions! She gave me great ideas and suggestions to implement during and after my events. I'm so grateful I got to work with Anna Andrea and that my online events are a huge success!
I have had the pleasure of using Anna as my event production manager for all of my 3 free online video series/summits over the past 3 years. She managed all aspects of production, including monetizing all three summits. The first one more than paid for all production costs through the sale of the series. The sales for the second series earned more than twice the cost of the series production and I anticipate that the third, which is now in production, will do even better. This doesn’t even begin to cover the money that I’ve made from the expansion of my business through her support of my events. My second launch brought in over $60,000 in ONE month in client service sales. I could not have reached that number without Anna. Anna is organized, enthusiastic, a great communicator, reliable, accountable, accessible, responsive, knowledgeable of all aspects and creative! I could never have asked for a better event manager! I didn’t even mention reasonably priced! I know people who pay much more and end up with a sub-standard product, which would not happen with Anna. Anna is an absolutely fundamental part of my online success! I’m constantly telling her that I don’t know what I would do without her and I mean it.
If you're running an online event and struggling with attendance, I'd highly recommend Anna Andrea!
Finding Anna Andrea was a dream come true! I wouldn't have gotten to first base with my online Summit (my first one!) if not for her expertise, experience…. and loads of talent. From the stunning graphics to organizing all the logistics, Anna Andrea was there for me: She put all the pieces together – emails, deadlines, web pages – the whole nine yards. She's also so generous with her time and a joy to work with! In fact, we'll be doing many more projects together…. If she's available, my recommendation is 'grab her'!
You've already invested time, energy, and money into your event. Now let's find out what's working, what's costing you opportunities, and what needs to change before your next one.
$3,333 USD
For events with up to 10 hours of recorded footage.
Includes
Delivery: 7–10 business days after all required materials are received.
Prefer to split your investment?Pay 50% upfront and 50% upon audit completion.Available after your consultation.Final balance due before delivery. Your $297 consultation is credited toward your audit when booked within 14 days.
$5,555 USD
For larger events with up to 25 hours of recorded footage.
Includes everything in the Standard Intensive, with additional recording coverage and investigation time for more extensive events.
Delivery: 10–15 business days after all required materials are received.
Prefer to split your investment?Pay 50% upfront and 50% upon audit completion.Available after your consultation.Final balance due before delivery. Your $297 consultation is credited toward your audit when booked within 14 days.
For events exceeding 25 hours of footage or requiring a broader review, pricing and timelines are customized based on scope.
Prefer not to pay everything upfront? You can split your audit investment into two payments.
Pay 50% to get started and the remaining 50% when your audit is completed and ready for delivery.
The final payment is required before receiving your complete audit report, video walkthroughs, improvement roadmap, and private 75-minute strategy session.
Let's discuss your event first.
Book a 45-minute Event Strategy Consultation for $297, where we'll examine your current challenges, goals, and opportunities.
If we determine that the Event Strategy Intensive is the right next step, your $297 consultation investment will be credited toward your audit when you book within 14 calendar days of our call.
You'll also have the option to split your remaining audit investment into two payments:
Your consultation is a standalone 45-minute strategy session. You are not required to purchase an audit afterward.
Irresistible Experiences
Create Loyalty.
Let's identify what's missing and turn your event into an experience people remember, talk about, and return to.