VIP Event Planning Day
You Don't Need More Confidence To Host An Event.
You Need A Better Plan.
You have the vision. Now you need the strategy, structure, and experience to bring it to life.
Spend a focused VIP Planning Day with me and walk away knowing what you're creating, how it all fits together, and what needs to happen next.
Imagine Knowing Exactly What To Do Next
Most events don't stall because of a lack of ideas. They stall because there are too many of them, and no clear plan to turn them into something real.
Before
- Scattered ideas in notes and voice memos
- Too many decisions at once
- Conflicting advice from everyone
- Starting over every time you change your mind
After Your VIP Day
- A clear event concept and direction
- Decisions made in the right order
- One strategy built around your goals
- An organized, actionable event plan
Most Event Hosts Are Overthinking the Wrong Things
They spend weeks researching platforms.
Comparing event types. Watching videos. Downloading templates. Buying courses. Creating complicated plans.
But none of those things solve the real problem.
The real problem is uncertainty. When you don't have a clear strategy, every decision feels harder than it needs to be.
- Too many event ideas
- No clear event promise
- Confusion around what to sell
- Concern about attendance
- No revenue plan
- Overwhelm before anything is built
The Cost Of Getting It Wrong
The biggest risk isn't hosting an event. It's spending months planning something that doesn't fit your audience, goals, offer, schedule, or business.
Figuring It Out Alone
Months of research and second-guessing. Decisions made out of order. An event model borrowed from someone else's business. And when it doesn't land, the conclusion is often "events don't work," when the strategy was never right to begin with.
With an Experienced Strategist
A focused day of decisions guided by years of producing summits, retreats, and live experiences. The right event model for your goals, a clear attendee journey, and a plan you can act on immediately.
Choosing the right event matters before planning the event.
Experience Matters
Your Event Deserves More Than Guesswork.
There's a big difference between having an event idea and knowing how to turn it into an experience people actually want to attend.
I've spent more than 17 years planning, producing, and improving events. And I've seen what happens when great ideas meet poor planning, confusing schedules, disconnected content, and an attendee experience nobody really thought through.
The details matter. So does the bigger picture.
During your VIP Planning Day, we'll look beyond the agenda and make strategic decisions about your audience, your content, your experience, and the results you want your event to create.
You bring the vision. I bring the experience, structure, and strategy to help you build the plan.
The Method Behind the Experience
An Irresistible Event Doesn't Happen by Accident.
Great events are intentionally designed.
During your VIP Planning Day, we'll use my Irresistible Experience Formula™ to build an event strategy that considers the attendee journey, the emotional experience, the content, and the business goals behind it.
The 5 Stages
- 01Design It
- 02Build It
- 03Fill It
- 04Produce It
- 05Profit
The 5 Senses
- Sight
- Sound
- Touch
- Taste
- Smell
The 5 Event Languages™
- Quality Time
- Goodies
- Actions
- Words of Impact
- Fun
And the 3Cs
Captivate · Connect · Convert
Proof
Results That Speak for Themselves
Messages clients sent after experiencing the strategy, production, creativity, and support behind their events.
I've been hosting out of this world, life-changing, amazing in-person events for years and in 2020 I started doing them online, for obvious reasons. All my experience and confidence went out the window when I started my online events so I reached out to Anna Andrea for help and support. I had heard really wonderful reviews about her and her work. I wasn't disappointed with my decisions! She gave me great ideas and suggestions to implement during and after my events. I'm so grateful I got to work with Anna Andrea and that my online events are a huge success!
If you're running an online event and struggling with attendance, I'd highly recommend Anna Andrea!
Finding Anna Andrea was a dream come true! I wouldn't have gotten to first base with my online Summit (my first one!) if not for her expertise, experience…. and loads of talent. From the stunning graphics to organizing all the logistics, Anna Andrea was there for me: She put all the pieces together – emails, deadlines, web pages – the whole nine yards. She's also so generous with her time and a joy to work with! In fact, we'll be doing many more projects together…. If she's available, my recommendation is 'grab her'!
I have had the pleasure of using Anna as my event production manager for all of my 3 free online video series/summits over the past 3 years. She managed all aspects of production, including monetizing all three summits. The first one more than paid for all production costs through the sale of the series. The sales for the second series earned more than twice the cost of the series production and I anticipate that the third, which is now in production, will do even better. This doesn’t even begin to cover the money that I’ve made from the expansion of my business through her support of my events. My second launch brought in over $60,000 in ONE month in client service sales. I could not have reached that number without Anna. Anna is organized, enthusiastic, a great communicator, reliable, accountable, accessible, responsive, knowledgeable of all aspects and creative! I could never have asked for a better event manager! I didn’t even mention reasonably priced! I know people who pay much more and end up with a sub-standard product, which would not happen with Anna. Anna is an absolutely fundamental part of my online success! I’m constantly telling her that I don’t know what I would do without her and I mean it.
In Their Own Words
Video Testimonials
Inside the VIP Day
By the End of the Day, You'll Know Exactly What Comes Next
We're not spending the day talking about what you could do someday. We're making strategic decisions about your event, putting the pieces together, and creating a plan you can actually move forward with.
What We'll Work Through
- 01
Your Event Strategy
Clarify the purpose, goals, audience, format, and direction of your event.
- 02
Your Content & Schedule
Develop the session structure, content flow, and strategic event agenda.
- 03
Your Attendee Experience
Plan engagement, connection, and meaningful moments using the Irresistible Experience Formula™.
- 04
Your Marketing & Revenue Direction
Identify the promotional approach, messaging priorities, and monetization opportunities relevant to your event.
- 05
Your Event Resources & Technology
Determine what platforms, people, resources, and technical support your event will require.
- 06
Your Event Action Plan
Prioritize the next steps and identify what needs to happen to bring your event to life.
You'll leave with a documented event strategy and a clearer understanding of what to do, what to prioritize, and how to move forward.
The VIP Day is event planning, not production. Website development, funnels, automations, design, and ongoing implementation are not included.
Why a VIP Planning Day
One Focused Day Can Change How You Plan Your Entire Event.
Instead of spending weeks second-guessing decisions, searching for answers, and trying to piece everything together, we'll work directly on your event with a clear purpose.
You'll have dedicated time with an experienced event strategist to make decisions, solve planning challenges, and put structure behind your vision.
Focused Expert Attention
Dedicated strategy and planning time centered on your event.
Faster, Clearer Decisions
Work through important questions together instead of getting stuck in endless research and indecision.
A Connected Strategy
Bring your event content, experience, marketing, and business goals into one cohesive plan.
Confidence in Your Next Steps
Know what needs to happen next and what resources you'll need.
Your VIP Experience
What Happens After You Book?
We're not spending your VIP Day figuring out where to start. We'll get the groundwork done beforehand so we can use our time together strategically.
- 01
Book Your VIP Planning Day
Choose to pay your $2,500 investment in full or start with a $297 Event Strategy Consultation.
If you choose the consultation route and book within 14 calendar days, your $297 is credited toward your VIP Day. The remaining $2,203 is paid in full before onboarding begins.
Once payment is complete, we'll move into your onboarding and scheduling process.
- 02
Your Onboarding & Pre-Work
You'll receive a detailed questionnaire and instructions for gathering the information needed to plan your event.
We'll look at your vision, audience, goals, potential event format, existing ideas, resources, and any relevant materials you've already created.
This gives us a strong starting point before we meet.
- 03
Behind-the-Scenes Preparation
Before our VIP Day, I'll review the information you've provided and identify the key strategic areas we need to work through.
I'll prepare our planning priorities so we can spend our time making decisions, solving challenges, and developing your event strategy rather than starting from zero.
- 04
Your VIP Event Planning Day
This is where we put the pieces together.
We'll work through your event strategy, experience design, content flow, schedule, attendee journey, engagement opportunities, and relevant marketing and monetization decisions.
Using my Irresistible Experience Formula™, we'll design a more intentional event experience around your goals and audience.
We'll also identify the resources, technology, team, and support needed to bring your plan to life.
This is a collaborative, focused planning intensive where we work directly on your event.
- 05
Your Event Blueprint & Next Steps
You'll leave with a documented event strategy, the planning decisions we developed together, and a clear set of priorities for moving forward.
You'll know what needs to happen, what resources you'll need, and which steps should come next.
From there, you can implement your plan with your existing team or explore additional services for production, technology, automations, and execution.
No more endless planning loops. You'll have a clear direction and an event plan you can actually move forward with.
This Is For You If...
- You're ready to strategically plan an event and then implement it
- You're deciding between a retreat, summit, workshop, challenge, mastermind, or community event
- You want expert guidance before investing more time, money, and energy
- You need a clear plan before building landing pages, tech, or content
- You want your event to support sales, connection, and community growth
This Is Not For You If...
- You're expecting full-service event production as part of one planning day
- You need your website, funnels, or automations built during the VIP Day
- You already have a complete event strategy and only need tech support
- You want a generic template instead of a personalized plan
- You aren't ready to make decisions during the process
Need production or tech built? See End-To-End Event Production.
Your Event Date Won't Wait for Clarity.
Every week spent second-guessing your plan is a week you could be using to prepare, promote, and improve your event.
The sooner you have a clear strategy, the more room you have to make thoughtful decisions before the pressure of event day arrives.
If you're ready to move from ideas to an actual plan, here's how we can get started.
Your Investment
One Focused Day.
A Clear Plan for Your Event.
$2,500 USD
A private event planning intensive to turn your ideas into a strategic, actionable event plan.
Choose How You'd Like to Begin
01
Ready to Plan Your Event?
Book your VIP Planning Day directly, complete your onboarding, and schedule your intensive. No separate consultation is required.
Pay in Full: $2,500
02
Want to Talk Strategy First?
Event Strategy Consultation: $297. Start with a private 45-minute consultation to discuss your event and determine whether the VIP Planning Day is the right fit.
If you book the VIP Day within 14 calendar days after the consultation, your $297 consultation investment will be credited toward the $2,500 VIP Day.
Remaining Balance: $2,203
Payable in full before onboarding.
The consultation is a standalone strategy session. There is no obligation to purchase the VIP Day afterward.
FAQ
Questions Before You Book?
No. You can book your VIP Day directly by paying the $2,500 investment in full.
Your Move
Your Event Deserves a Plan Worth Following.
You have the ideas. You have the vision. Let's put the right strategy behind them so you can move forward with clarity and confidence.
Investment: $2,500 USD